MACALLAN THE ARCHIVAL SERIES - FOLIO 4
The much anticipated 2019 limited release from The Macallan, has arrived after the recent ballot took place. The latest instalment of the Archival series, the Folio 4 features an advertisement including a strathspey composed by James Scott Skinner (1843-1927). The ad notes that Skinner, "The Strathspey King", was moved to music by the lilting flavour and melting resonances of a tumbler of his favourite malt whisky - The Macallan.
The ad, small but groundbreaking, was the first instance of musical notation displayed on a page of a British newspaper, The Times, and quite possibly in the advertising of any whisky.
The Folio 4 continues the ongoing Archival Series remembering the legendary advertising campaigns of the 1970s, 1980s and 1990s that took The Macallan to a wider audience for the first time.