Johnnie Walker is arguably the most popular and recognisable blended Scotch on the market. Its core range includes the standard Red Label and Black Label, introduced in 1909 and named, quite simply, after their packaging. The iconic “striding man” motif was first drawn by Tom Browne the year prior. The premium Blue Label brand was introduced in 1992, and is composed using malt whisky from some of the most sought after distilleries in Diageo’s extensive portfolio. Today, many of these distilleries are only still with us due to their importance to the Johnnie Walker blends during the difficult 1980s period for the industry. A true champion of the whisky world.
The Gold Route is the second in the Explorers’ Club Collection, inspired by the travels of the Walker Family and the company.